The IPL-2 has slowly scooted into the minds of its audience(television or live) with the enthralling matches so far, but there comes to my mind one aspect of the game that is deviating the magic and charisma of IPL from its normal viewer.Guess what it is? Yes you are right. Its the seven and half strategic break which takes the momentum away not only from the players but also the spectators.
The reason for this break as said by the officials is "The strategic break is a chance for the captain,team coach and support staff to reasses their playing strategy."But i feel that it is not serving this purpose as the players, coaches have openly criticized the break.The break time is very horrifying for the batsman as he needs to start his concentration again.Even a batsman who has directed the white cherry to every luke and corner of the ground should start again. The Chennai Super Kings coach Mr.Stephen Fleming was caught quoting "Well we find the first two minutes helpful but for the next five minutes we are still finding ways to kill the time." Most of the players are finding this break a mere waste as it takes aways the dynamic nature of the game.
Now i would like to discuss why did i call the break as marketing in the title of this post.Every 30sec of the strategic break is going to generate a whooping 10crore rs, i.e an approximate of 150 crore rupees per break and a total of 300crore rs per match for the broadcaster.Suprised by the figures now will you callthe break a playing strategy break or a marketing strategy break?? decide for yourself.Mr.Lalit Modi is the recession marketing guru.
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Yeah... well said.I agree with you. It is more like a marketing break than the strategic one. Players lose focus and audience too. On day1 if you remember that dog episode... we were discussing that it must be a planned one ani. Lalit Modi can write a book sooner or later... "Innovative ways to make money".
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