Political Marketing: The new chapter in politics

Political parties are following a new mantra called “The political marketing” not only across the country but also the world. The parties are clearly perfecting the art of capturing the voters mind by advertising their ideology, policies & goals. “The Money Transfer Scheme “ (whether it may be a hit or flop) introduced by TDP is a live example of this, The party has succeeded in marketing the party’s policy towards its voters. The channel they have utilized is a new evolving concept called “Political Marketing”. The voter is changing, he is now proactive and he is clearly scrutinizing the issues in a more careful and effective manner. Hence even the politicians are tilting towards these new concepts.
Political marketing can be briefly defined in my words as the application of marketing principles and procedures in political campaigns by the politicians.( I have limited knowledge, correct me on this if you feel am missing any thing).
The product that the politicians are marketing is a wrap-up of the party ideology, promises & pledges, assurances. This product is being sold to voters through attractive slogans. So here comes marketing, politicians are playing the role of sales persons & marketing managers trying to sell their product to the customers(voters).The profits & losses are measured in terms of power(seats won & lost).
Young leaders are quickly mastering this art. Even the U.S presidential election is now a theatre of marketing techniques, which ever candidate markets his parties product successfully through the debates is likely to win the election. The same is being inherited by Indian politicians, who knows tomorrow a degree in the field of “Political marketing” may be a prerequisite for the candidates standing for elections. ‘am eagerly waiting for this to happen in India. Keeping my fingers crossed am taking leave.